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Choice Hotels unveiled two weeks ago changes to its Reputation Management department’s activity and fee structure. Among the key changes are increases in fees per occurrence for the current 72-hour negative review non-response activity, accelerating

Marketing is an area that small scale properties hesitate from investing in because the return on investment is difficult to track.  Marketing in 2016 is more than just flyers, billboards, TV ads, magazines, and brochures.

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RAM is a unique research system that measures how advertisements and articles are read and understood - and what impact they have. The system has been developed to meet the Media's need for surveys and market research and is primarily based

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